Project Type: Integrated Campaign
Date: Jan 2024
About: In Velveeta, we believe that 'drip' is not just a performance of style, but an embodiment of our brand's essence. With this campaign, our goal is to illuminate Velveeta's unique cultural significance and reclaim its esteemed position in today's market. By showcasing various styles and poses featuring Velveeta cheese, we aim to underscore the notion that even a hint of Velveeta can elevate any experience, leaving a lasting impression on our audience, particularly Generation Z, who aptly describe it as 'drip.' We aim to honor Velveeta's distinctive allure, resonating with the inherent 'drip' within each individual.
