Project Type: Social Media Ads
About: This project was centered around the concept that Levi's denim matches effortlessly with all types of clothing, whether for business or casual wear, highlighting the connection between everyday life and the denim as a versatile and essential fabric.
As an art director and editor, I created a 15-second brand film that illustrates under the idea of 'The Love of Denim', then serialized it into social medias like Instagram and TikTok. The goal was to harness the power of short-form content to showcase how Levi's denim seamlessly fits into everyday life, appealing to modern social media audiences and increasing the brand visibility.